One of the best ways to make your business more popular is to use infographics. It has been used in content marketing plans for years and is still popular. They are creative and very good representations of the business philosophy which you should try to convey.
While creating infographics, the designers would like to use different elements like charts, images, graphics and colours. 90% of information your brain receive is visual so it’s very easy to understand.
See below infographic design and I am sure you can easily remember and understand this.
All of the elements will help you talk about your business in a way that people are able to understand better. To know about the role of infographics in your content marketing plan, give this post a good read!
How can you design infographics?
In order to design infographics, you have to use images, statistics, icons, drawing and colours of all kinds. Apart from that, you have to use brief text regarding the business.
In designing infographics, the elements and texts have to be presented in a way that is precise. The aim here is to show that the message and statistics are used in visual manner.
There are several sites like Designhill which can work well when it comes to creating infographics designs. You may take some help from professionals as well.
If you have’nt used them before, here are a few reasons that can help you convince your business partners to add infographics in the content marketing plan.
1. Infographics are known for better visual appeal
Most studies have shown that around eighty percent of information that is sent to the brain happens to be visual. The attention span of people who watch your content is not always that long. It is short, very natural and can be helped if infographics are used.
Infographics have been used for better and quick scanning of the content. This is different from the traditional methods which are used for reading paragraphs and business ideas. Infographics will help in attracting people who like the use of good images and bright colours.
2. People want to share them
Infographics are also a very interesting and easy way to boost your content marketing. This is why most people want to use them in their plan. The audience tends to grab a lot of information in a way that is less stressful.
They are also very much likely to share a lot of articles and blogs if it comes with a lot of infographics instead of essays and articles that are too lengthy.
Note- On average, companies which start using infographics grow 12% faster than before.
You may also use some Google analytics if you want. It will help you track how most people are engaging with other blogs which have more infographics.
Also the infographics could be shared with different networks that can help you plan better.
3. Builds awareness of the brand
The infographics used are very effective as marketing tools when it comes in building better brand awareness. This is because visuals can be used in content which can convey the business message towards the audience very easily so that the brand will stay in the memory of those who are viewing the video for a very long time.
You may also use infographics for marketing activities online. An example can be used to describe this. This includes sidelines of event as well as brochures which can promote the services and products.
However you have to ensure that the infographics designs are done professionally by designers. For more ideas, you could also go through a few pages of the website.
4. It can go viral quite fast
Since most infographics are very attractive and helps people share them on social networks, the chances are definitely becoming viral and are much higher than a regular text content.
Experts have also revealed that the blog where infographics production have boosted by one percent have shown much more progress than ones that didn’t.
It has helped the post go viral and does not even evoke any doubt towards the viewers. In short, infographics are successful as you know that no brand will be misleading the information whatsoever.
List of best infographic online tool
1. Canva Infographic Maker
Founded with an intention of helping students to understand the course but ended up being one of the most powerful and easy to use infographics tool.
The application is free to almost free to use and with only a few elements like icons and images for sale. It has a huge database of templates and infographics for a person to choose from.
A service still in its beta version as per their website. It enables you to make more stuff than just infographics. Its basic version is free to use whereas you need to have a $7 subscription if you want to use the upgraded one. Working to make infographics in visme can be fun.
It’s all together at a different level of infographics, it helps in creating an ‘infographic resume’. It connects with platforms like LinkedIn to generate information automatically for your resume. You can choose from themes to suit your resume needs. The service is free at all its stages. And is easy to be used.
Yet another suitable alternative to create various types of infographics. Again, at the novice level its free to use but if you want to use the premium version you must enroll yourself for a monthly subscription of close to $15. The premium version has certain better templates and techniques to frame infographics.
Here, choices are available for formats, including a tall and thin infographic size, slide decks for PPT’s, displays and reports.
Once you have chosen your desired template you just simply need to drag and drop graphic elements and texts to your canvas. And viola your infographics is ready.
Infogr.am offers easier infographics templates for usage. After you have made your choice of template, one can edit the content of the page. Its specialty is its ease of dealing with statistical data.
It’s free at the base version, with a $15 subscription for its upgraded one. Infogr.am however, as per blogs is a level up in usage than the other options mentioned earlier.
It’s a very user-friendly product and as per different blogs, even a kid can operate it. It’s almost free to use with the pro account coming for a small subscription fee of $3 per month.
As soon you arrive on their main page, the only thing you need to do is to choose from their many templates or simply ‘start fresh’. They have a template library providing with certain very apt ones for subjects or topics.
When you have found the desired template, your will be directed to customize your infographics as per your requirement. They have their basket filled with tools like tables, charts, backgrounds and more.
A product very like Canva, Venngage provides us with some different alternatives to choose from respective of our criteria. Here, we can choose templates for options like reports, infographics, advertisement, display and others. Its free to use but if you want to use the upgraded version with more tools, you must take a $15 per month subscription.
Once you have found the template it allows you to insert widgets which includes things like charts and structures you have for your infographics.
If we browse through the infographics section, we can find additional options that help us to cater your precise needs and sections of data. Like, analytical, informational, method, difference, knowledge, geographical.
Conclusion on role of infographics in content marketing plan
The main prerogative of representing data is to display information in a very organized and neat manner. The human nature is subjective whenever it comes to reading data as well as information. By using the right infographics, there will be a much lesser chance of misinterpreting the figures and facts.
Also by using data analytics, the infographics will also make data much enjoyable and simple. The designers that choose to make new infographics using elements which are smoother to hold and very easy to hold.
You can choose colours or shapes of your choice to make data more appealing. It will also educate the viewers. One must start a very effective infographic which will demand better skills and even more creativity.