There are many factors that you should consider while creating a website and if you are constantly involved in the SEO market, try to ensure that you are carefully adhering to the rules and regulations set by Google. If you successfully abide by the rules and regulations, then you can prevent getting a strike from Google.
Here are a few steps that you could do to avoid a Google penalty after a Penguin update.
1. Try to avoid paid links
Many penalties issued by Google usually focus on the exchange of link between websites. This is where link farming comes in. Link farming is usually in SEO processes to increase the page rank of the websites. Most of the times, the penalties are based upon the quality between the exchanged links and the anchor text. There might also be other factors, but links are the main source for penalties.
Paid links are the easiest way for monetization of several websites especially blogs and personal websites.
But in recent years, Google is against selling of links just to transfer link spaces. To avoid getting a warning, try to remove any SEO related links associated with your website and replace those links with links that are relevant to the website.
This way you can mask these links to make it seem more natural. Links having quality content can also be added, which will nullify the unwanted SEO optimized paid links.
2. Precautions to take when allowing guest blogging
Guest postings are an easy method to increase the build of authoritative links. Such websites are usually penalized by Google since they allow and encourage the use of backlinking.
Another disadvantage of guest postings is that, it will devalue your website because of the large presence of unwanted links.
Hence, the ratio between the user and link becomes large and this will result in an unbalance in the link profile.
In the end, Google will devalue such links from guest postings since a large number of people are being involved in it.
To save the website from demonetized, one method that many authors could do is add contextual links that are relevant to the content of the blog. Also, adding contextual and relevant links increases the ranking and the visibility of the page up to 10 times.
3. Anchor texts
you might wonder what the term anchor text means. Anchor texts are usually texts that help to improve the visibility of your website by helping search engine bots to understand by using keywords.
Many web designers try to exploit the use of anchor texts by constantly reusing them again and again. This can make their websites more susceptible to strikes and penalties by Google.
To prevent this from happening, try adding variations to the anchor texts and try to diversify them a bit. Like Penguin is using anchor texts as a factor, Google might also consider anchor texts as a reason for issuing strikes in the future. The key lies in making and replicating anchor texts that have a real natural link profile.
4. Take a check on the amount of keywords that you use
SEO optimization using keyword stuffing and keyword trafficking is one of the most popular gimmicks that many webmasters use to popularize their sites.
One of the main reasons why such sites get penalized by Google is because of a large number of hidden keywords that have no relevance to the content of the website. Having a high density of keywords is a clear indication of rank manipulation for the website.
These types of activities are not encouraged by Google. To prevent this issue from your website, always keep your keyword densities balanced and control them at a decent rate. Do not try to over optimize your website as this can be easily found out by Google.
5. Avoid using hidden texts
Hidden texts are basically words and texts that have the same color as the website. They cannot be seen by the user but they are indexed by Google.
Having a lot of hidden texts and hidden links is also a matter of being penalized by Google. Having texts that are cloaking within the website and having sneaky redirects is also punishable by Google and will ultimately lead you into getting a strike.
The only strategy that could be followed to prevent such a dilemma is to focus more on the relevance factor of the websites. Try to create links that have more relevance to website as this will significantly boost your website in a positive manner.
6. Try to have a stable brand signal
Brand building ensures that your sites are well ranked and are visible during keyword searches. They also help to get more and more penalties and strikes removed from your site.
There are many ways in which you could expand your trust. The first method is to have a good interface and design for your website. Adding a physical address along with a toll free number along with a good coverage in social media helps you to create and achieve a stable and popular brand.
7. Try to have real links with people
Google penalizes websites and brands on social media who have lots of fake followers. Make sure that you have real and legit social signals to popularize your brand. Fake social media accounts and websites will be penalized by Google and a strike will be issued by them.
There are many precautions that you can follow to make sure that your SEO optimized sites are not going to be penalized by Google after the next penguin update.
There are many methods that you could follow to make sure that your site is improved both in quality and visibility. Try to make efforts so as to provide positive and fundamental changes to your website.
Hope you like this post and follow all tips to avoid Google Penalties.
Thanks for reading 🙂