Adding images in articles means adding extra days in your articles life or giving new energy to your article and it play a great role in decrease bounce rate of your blog.
Image are a strong visual component of any webpage and someone truly says that “picture is better than a thousand word”. it’s really get people to read your text with enjoy and also strengthen your message.
But do you know Image can also help to increase your website ranking and improve accessibility of your website?
Image can help you in getting visitors from Image search engine so if you have used quality images in your blogs and apply proper strategy then it help in improving your site ranking.
If you are not having quality images then also you can use Google image advance tool and take royalty free images for your blog. But please make sure not take images from Google image directly Even if you are using then give source name with image.
Every one add images in their site but most of person not aware that Google can’t read images directly so they use some other thing to understand what your image all about.
So Here we are giving few tips of image SEO optimization and what needs to update in order to improve traffic of your blog.
SEO image optimization
1. Add alt tags of image
Alt text means alternate text of image and it shows in place of image when browser disabled image or image not loaded for any reason.
It should describe what your image all about and help Google bot to recognize the images. Google bot use alt text and title text mainly to predict what image all about.
So be careful in providing both tags.
Below are technical way of providing alt text.
<img src=“image.jpeg” alt=“image description” />
- It should describe image properly.
- Try to write alt tag in 3-4 word.
- Use associate keyword in Alt tag
- Do not use _(underscore) and -(dash) use between words.
- Don’t use alt tags for decorative images in your blog. Search engines may penalize you for over-optimization.
Where you can see alt text:
Suppose you are writing one image html code like <img src=“Indian_flag.jpeg” alt= “IndianNationalFlag:Tiranga” />
So when image load correctly then it look like in 1st image and when image not load successfully (might be due to mistake name or location or something other issue ) then it shown Alt text instead of image as see below.
You can read how Google also define “alt text valued in image” just go through & see Google image guideline or you can watch below video to know importance of Alt tag.
Important note – Image alt text not only help in getting good ranking but also help visually challenged people who use these keyword to assume image.So make sure to use proper alt tags in image.
2. Add title tags of image
Title tag provide advisory information about image and it displayed in popup when user move their mouse over image
This tag also include in image html code and use like below.
<img src=“image.jpeg” title=“image title” />
By default wordpress use title same as file name. So make sure change title text and use hyphen(-) between each word like “wordpress-title-text”.
Note:- Do not use underscore(_) instead of hyphen(-) while write title.
3. Add file name of image
File name means name of your image and it should be valuable for image optimization for example if you are showing Indian president image then write indian-president.jpg instead of 12jdd4.jpg or any awkward name.
Google and other search engine also use file name to show your image in search. You can use more focused keyword in file name so it help in SEO of your website.
Note:-Use hyphen/dashes between all word.
4. Add proper image description
Describe your image with more number of words and add good keyword so it increase probability of your image to get Google search first.
Alt tag is also use for same purpose but in concise way and here we can describe with long wording..as some time required more information to define any image.
In wordpress you can see description in same place as alt text & title text.
5. Loading time should be low
Google not like slow loading sites so it keep them away and not show site at top search result.
In this fast digital world if your site are taking more than 15-20 seconds in loading then you need to check your image size as most of time image found as culprit in slow page loading.
Before upload please use online image compression tools to reduce your image size without losing quality of your image.
Please also upload image as per required size like suppose you required only 200 pixels width and height image and you have 2000 pixels image then before put into website please change size outside then upload. Some time people adjust size after upload but it does not help because even you make it small after uploading by pushing sides, it take same memory and time to load.
As per my knowledge if you convert png into jpeg image then also your image size reduce to much.
6. Add caption in image
Some time image caption help you to hold user on same page because most of user read caption text first so it help you to not increase your website bounce rate.
If you see below image then it is hard to know what it all about but if you read caption then you will understand it more better and feel interest too. So many time caption help blogger to deliver information more appropriate.
This process may take time but If you do not want to invest money in marketing then follow above process, it give you organic traffic without marketing.
Hope you like this blog post and use all above tips to make your image seo optimize and get more traffic from image search engine. If you know any other tips then please share so we can share with our reader.
Thanks for reading 🙂